Vistacom Appoints Brian Varano as Director of Marketing
Allentown, PA (April 16, 2015) – Vistacom, a leading provider of audio video communications solutions, announces that Brian Varano has joined the executive management team as Director of Marketing. Varano, a seasoned leader, brings a wealth of experience to the Vistacom team, contributing more than 20 years of marketing experience.
As Director of Marketing, Varano will be responsible for leading and driving marketing strategies for Vistacom’s product and technology portfolio. Prior to joining Vistacom, Varano was the owner of Grand Oak Consulting, a marketing consulting firm, which specialized in developing strategic marketing plans for high tech companies. He previously held the position of Director of Marketing at TruePosition, a Liberty Media Company, Director of Marketing, at Advanced Management Group, and Senior Marketing Specialist at Sterling Commerce, an IBM Company.
Jim Ferlino, President of Vistacom, stated, “Brian is a terrific addition to our management team, and brings a wealth of experience in strategic planning, global marketing, and sales execution. This is an exciting time for the company. Brian’s marketing background and experience should help our company gain greater recognition and penetration in the marketplace.”
“Vistacom is positioned for tremendous growth,” stated Brian Varano, “and I am looking forward to helping the company flourish. It is truly thrilling to be part of a company with such extremely talented people and such a strong reputation in the industry.”
Vistacom was founded in 1954 for the development and sale of state-of-the-art sound and emergency alert systems, and has since grown into a premier audiovisual integration firm. Vistacom’s certified engineers and experienced technicians combine the latest technologies in audio, video, communication, and control systems into a cohesive and manageable format to improve the quality and effectiveness of business communications.