You are here

Improving Business Collaboration

Located in Pennsylvania’s bustling Lehigh Valley and headquartered in Bethlehem, SWBR is an advertising, marketing and public relations agency with nearly 50 years of creative, communications and client service experience. The company, which markets everything from intricate life-saving medical devices to rugged construction tools, has cultivated a deep understanding of the medical, financial, construction, industrial and education industries. With such a diverse portfolio of clients, it is important for the company to stay ahead of the technology curve in their industry. That includes the systems they utilize to communicate and collaborate. Vistacom performed the original design and installation of SWBR’s presentation room back in 2004. While it has been a work horse for the team, it was time for a refresh.

“SWBR was looking to contemporize and create a more collaborative environment that was not only impressive for visitors, but reliable and easy to use for internal staff,” stated Chris Mack, Vistacom Account Executive.

Vistacom replaced the old projection system with an impressive NEC 90” flat panel display, high definition Lumens 5x Optical Zoom USB 3.0 PTZ Camera, and Phoenix Condor microphone array for quality presentations and web conferencing applications. Also included in the design was a new, user friendly Crestron wall mounted touch panel display. The room also provides iPad wireless control capability.

“SWBR holds some very high-level meetings within this conference room both internally and remotely,” stated Mack. “When seamlessly integrated, an effective presentation system can both inspire and facilitate innovation within the workspace.”