Human resource (HR) departments are entrusted with an organization’s biggest asset—its workforce.
That’s why HR professionals are embracing new tools and technology, including video-enabled business applications, to help ensure that they are connecting, communicating, and collaborating in the most efficient ways possible. By becoming adopters of video conferencing and related solutions, HR leaders can make improvements in areas including talent acquisition, training and development, employee engagement, and more.
How HR Departments Use Videoconferencing
The videoconferencing industry is growing rapidly. In fact, the global market for its equipment and services was valued at $3.69 billion in 2014, with projected expansion at a CAGR (compound annual growth rate) of 8.25 percent from 2015-2023.
Take a look at four ways in which videoconferencing can benefit enterprise HR departments, too:
Expand your talent search beyond geographical limits
To say the workforce today is a global one would be an understatement. Thirty-seven percent of U.S. workers alone report telecommuting either completely or partially. Fortune 1000 companies on a global scale continue to restructure their workplaces to include spaces dedicated to video collaboration with employees or clients who are remotely located. When enterprise companies encourage HR departments to fill vacancies based on aptitude and not addresses, everybody wins.
Train more effectively and more often
A key observation from top performing enterprise brands—such as those listed in Fortune’s 2015 ranking of the “100 Best Companies to Work For”—is that successful companies invest in training employees. In fact, the hourly employees from companies that made the list received 78 hours of training; administrative staffers completed 94 hours. Videoconferencing solutions allow HR heads, managers and even remotely located subject matter experts to wirelessly share documents in group training sessions (for instance, those on compliance or corporate policy). Similarly, video collaboration makes it more efficient to conduct training for new hires—including sharing files and data mid-session—without losing the benefits of face-to-face communication.
Reduce time-to-hire and cost-per-hire
Traveling to recruit and conduct in-person interviews can be expensive and time consuming, especially if there are multiple prospects vying for the same position. When HR departments use videoconferencing to conduct interviews and hold virtual recruitment events, the expense is just a fraction of what it would be to complete these tasks in-person—all without sacrificing effectiveness. Candidates can interview from their mobile phones or laptops, making the process user-friendly and dynamic.
Create a communicative and flexible workplace culture
Replacing an employee who leaves a position is costly from both a resource and financial perspective. For starters, the time and money it takes to retrain someone new can be daunting for HR departments. That’s why more companies are focusing on improving company culture, a key attribute for employee satisfaction among Fortune’s aforementioned Best Companies.
Adopting new technologies like videoconferencing can help illustrate that HR departments care about flexibility and work life balance. And as studies show, creating a communicative and collaborative workplace culture can increase satisfaction and help retain valuable employees.
Video collaboration technologies have a place in many parts of a company, but they’re especially useful when it comes to HR departments. After all, HR professionals are in the people business, and video can help foster more connections and enhance collaborations among those who use it.